Aloha i ke Kai

For Hawai‘i Ocean Operators: Branding Tools

The purpose of the branding tools are to signal your business’ alignment with ocean restoration, and to lift up your customers’ contribution to a more healthy ocean ecosystem. 

Aloha i ke Kai branding signals your values & adds market value. 

Incorporating Aloha i ke Kai into your branding showcases your values and enhances the perceived value of your offerings, attracting customers who are prepared to pay more for products aligned with their principles. We invite you to reinforce your connection to responsible ocean stewardship, something consumers look for and desire in their consumer choices. As a strategic branding effort, Aloha i ke Kai will foster recognition and preference among consumers, both visitors and residents, who prefer companies supporting environmental action. 

We invite you to:

1) Talk about Aloha i ke Kai with your customers and staff

• Share how your business is supporting marine stewardship across Hawai‘i via the Aloha i ke Kai ocean stewardship fund, with revenue going to support marine debris, coral reef restoration, community stewardship projects, and more 
• Share how each ticket sold is contributing to the Aloha i ke Kai program, creating a direct impact on precious marine resources 
• Share how in participating in the Aloha i ke Kai program, customers are supporting regenerative tourism in Hawai‘i and the connection between responsible tourism and Mālama Hawaiʻi

2) Download designed products to cultivate awareness with your customers for use on your social media, websites, and branding materials

3) Visually display the Aloha i ke Kai Logo, typography or #AlohaikeKai hashtag